Breastfeeding, Best Feeding (乳你哺出愛)

We launched this meaningful project this year, aim to educate public the benefits of breastfeeding and the difficulties of breastfeeding mums are facing, in order to eliminate the discrimination and make Hong Kong as a breastfeeding-friendly community for breastfeeding mothers by a series of activities.

This project had 17 supporting organizations, 19 gift and money sponsors, more than 20 parties involved in this project.Food and Health Bureau and Hospital Authority also support our event such as putting our poster in Baby Friendly Hospital and our information in HA website and intranet of nurses and doctors. Besides, we also had a meeting in Food and Health Bureau with Professor Sophia Chan, Under Secretary of Food and Health Bureau, and officials from Department of Health and Hospital Authority. We introduced our project to them and discuss how both parties could work together to create greater impact. We had a meeting with Equal Opportunities Commission (平等機會委員會) to introduce our project and to seek for the cooperation with commission. We are happy that this event can line up government, private corporate and also NGOs to create synergy on this social issue. Many business corporates would like to support us.

And we create the Facebook Fans page (https://www.facebook.com/breastfeeding.bestfeeding.hkjtt) from March, we are delighted to have around 2,500 likes to August. Fans page gives the information and news of breastfeeding, also the updates of our events. It attracts many breastfeeding mothers to know our events and also some sponsors invite us to cooperate & media to invite us to interview.

On 27/4, TV most, one of the most popular online TV Channel in Hong Kong featured the breastfeeding issue. (http://www.tvmost.com.hk/201604271158_video_wedreport_normalizebreastfeeding%E2%80%AC)